Staff Account Based Marketing Manager

Lead ABM strategy and execution for target accounts, driving pipeline and revenue growth.

• •This role will drive GitLab's Account Based Marketing (ABM) program, focusing on strategic initiatives to engage target accounts and enhance sales effectiveness.
• •You will own a segment of the target account list, launch specialized campaigns, and refine measurement frameworks.
• •Key Responsibilities Direct strategy and execution for the 1:Few ABM tier, building campaigns for specific verticals.
• •Assess and optimize the marketing technology stack, considering build-vs-buy decisions.
• •Transition targeting from firmographic to "jobs to be done" frameworks.
• •Partner with Sales leadership for alignment and synchronization of ABM programs.
• •Define and manage a measurement framework connecting ABM activities to pipeline and revenue.
• •Requirements Extensive B2B marketing experience selling to technical enterprise personas in SaaS.
• •Proven ability to run multi-tiered ABM programs at scale.
• •Demonstrated track record of Sales alignment and shared accountability for pipeline results.