Senior Lifecycle Marketing Manager

Develop and optimize lifecycle marketing communications for product-led and self-service audiences.

• •The Senior Lifecycle Marketing Manager will strategize, execute, and optimize data-driven lifecycle communications for GitLab’s product-led and self-service audiences.
• •This role focuses on engaging users and guiding them toward activation, conversion, and revenue growth.
• •Key Responsibilities Create, monitor, and improve automated lifecycle journeys and triggers.
• •Lead the creation and implementation of lifecycle campaigns from conception through execution.
• •Develop programs supporting free-to-paid, trial-to-paid, and sales-assisted conversion paths.
• •Partner with cross-functional teams to align on audience strategy, messaging, and measurement.
• •Use performance insights to identify gaps and optimize lifecycle programs.
• •Requirements 5+ years of lifecycle, email, CRM, or growth marketing experience.
• •Strong experience building and optimizing nurture programs and automated journeys.
• •Expertise in Marketo or Iterable.