About the role
Lead brand strategy and execute integrated campaigns to grow and activate the FlixTrain brand.
- •As Brand Manager you will develop and execute brand strategy and integrated campaigns to grow FlixTrain's brand across channels, working end-to-end with agencies and internal teams.
- •Key Responsibilities Translate market analyses and consumer insights into brand strategy and communication concepts Develop and manage integrated campaigns from briefing to execution and performance analysis Plan and manage media with agencies and oversee media budgets and optimizations Coordinate productions (OOH, digital, social) and ensure timely asset delivery Maintain brand consistency, develop guidelines, templates and asset libraries Requirements Experience in brand strategy, campaign development and media planning Ability to manage agency relationships and production processes end-to-end Strong project management and cross-functional collaboration skills Experience applying brand guidelines and maintaining CI across touchpoints
Match insights
Level:Mid
Location:Berlin, Germany