Senior Marketing Operations Manager, Product-Led Growth

Owns the PLG marketing tech stack, data, and growth engine, driving automation and insights.

• •Brex is seeking a Senior Marketing Operations Manager to lead the systems, data infrastructure, and digital growth engine for their Product-Led Growth (PLG) motion.
• •This role is crucial for scaling digital acquisition, optimizing onboarding, and improving marketing performance through automation and insights.
• •Key Responsibilities Own and evolve the PLG martech ecosystem, ensuring a scalable and reliable infrastructure.
• •Define and execute a future-state roadmap for PLG operations, leveraging AI-driven automation.
• •Build and optimize automated lifecycle and activation programs using AI-assisted segmentation.
• •Partner with Web, Product, and Engineering teams to modernize event tracking frameworks.
• •Support and scale experimentation by integrating event tracking and insights with AI-enabled analysis.
• •Requirements 4+ years in Marketing Operations, Growth Operations, or Digital Systems roles supporting PLG funnels.
• •Hands-on experience with Segment, Google Analytics, Marketo, and event-based tracking frameworks.
• •Strong analytical capabilities related to experimentation, attribution, and funnel performance measurement.