Senior Marketing Manager, Public Sector

Lead public sector marketing to drive demand, positioning, and pipeline for UiPath.

• •Lead and execute marketing strategy for UiPath's public sector segment to drive awareness, demand, and pipeline across federal, state, and local government accounts.
• •Key Responsibilities Own marketing strategy for public sector, aligning with sales and partners to meet revenue goals.
• •Lead demand generation programs and integrated campaigns across digital, events, and field.
• •Develop positioning and messaging tailored to government audiences.
• •Drive events, sponsorships, and partner co-marketing to accelerate pipeline.
• •Measure campaign performance and optimize ROI.
• •Requirements 7–10 years B2B marketing experience with 3+ years public sector (federal required). 2+ years working at a tech/software company.
• •Experience with integrated campaigns, demand generation, and field marketing.
• •Familiarity with marketing platforms such as Salesforce and Marketo and use of AI in campaigns.
• •Strong communication, storytelling, and analytical skills.