Senior Manager, Organic Social

Lead organic social strategy and content for HelloFresh brands, driving awareness and affinity.

• •HelloFresh is seeking a Senior Manager, Social Media & Content, to lead the Organic Social team.
• •This role will establish best-in-class social and content strategies, pilot new content concepts, and oversee community management for HelloFresh's growing brand portfolio.
• •Key Responsibilities Own organic strategy and business outcomes for HelloFresh, Green Chef, EveryPlate, and Factor_ brands.
• •Use data and experimentation to optimize and report on performance across all platforms.
• •Lead creative execution for major brand campaigns, partnering with internal and external partners.
• •Partner with Brand and Growth Marketing teams to deliver on social aspects of campaign briefs.
• •Requirements 7-10+ years of social media experience, preferably at a large D2C brand or agency.
• •Proven experience developing innovative social media strategy (content and campaigns).
• •Expertise with a wide range of social platforms including Instagram, TikTok, Facebook, YouTube, Pinterest, and Twitter.
• •Hands-on experience creating culturally relevant content and experience with data storytelling.