✨ The Role in One Sentence

Freda is seeking a Retention Marketing Manager to develop and execute retention strategies, scale email marketing, and optimize customer loyalty programs.

📋 What You'll Likely Do

• 30%: Develop and execute retention strategies to boost repeat purchases and customer lifetime value.

• 30%: Own and scale email marketing via Klaviyo with segment-specific campaigns and A/B tests.

• 20%: Develop and maintain a customer loyalty program from scratch.

🧑‍💻 Profiles Doing This Job

• High Priority: 2–4 years of hands-on CRM, retention, or lifecycle marketing experience.

• High Priority: Excellent copywriting skills in German (native level).

• High Priority: Experience with Klaviyo, Charles, Klar, Google Analytics, and Shopify.

📈 How This Role Will Look on Your CV

• Developed and executed full-funnel retention strategies in a fast-growing D2C environment.