✨ The Role in One Sentence

Tide is seeking a CRM Executive to drive usage and activation through automated, personalized marketing.

📋 What You'll Likely Do

• 30%: Build and optimize customer journeys for onboarding and activation.

• 30%: Develop and manage a CRM test-and-learn pipeline across multiple channels.

• 40%: Analyze data to define, build, and maintain segments.

🧑‍💻 Profiles Doing This Job

• High Priority: 2-4 years in Campaign management/Retention Marketing.

• High Priority: Experience with platforms like Iterable, MoEngage, WebEngage, CleverTap.

• High Priority: Experience handling large amounts of data using BI tools.

📈 How This Role Will Look on Your CV

• Developed and implemented CRM strategies to drive customer engagement and retention.