✨ The Role in One Sentence

Plantura is looking for a CRM Manager to own direct-to-customer communication and shape lifecycle marketing, focusing on customer retention and lifetime value.

📋 What You'll Likely Do

• 40%: Develop and optimize CRM strategy across the customer lifecycle, focusing on increasing Customer Lifetime Value.

• 30%: Execute personalized, cross-channel campaigns via email, push notifications, and print channels, using A/B testing.

• 30%: Analyze KPIs like retention and churn, creating reports to connect CRM activities to business outcomes.

🧑‍💻 Profiles Doing This Job

• High Priority: 2-3 years of CRM experience in a D2C e-commerce or subscription environment.

• High Priority: Hands-on expertise with Klaviyo and e-commerce platforms like Shopify.

• High Priority: Strong understanding of the customer lifecycle, segmentation, and A/B testing.

📈 How This Role Will Look on Your CV

• Led CRM strategy and execution in a fast-growing e-commerce company, driving customer loyalty and lifetime value.