✨ The Role in One Sentence

Tide is seeking a Senior CRM Executive to expand and optimize their communications program through personalization and automation.

📋 What You'll Likely Do

• 40%: Develop and deliver CRM test-and-learn pipeline across multiple channels including in-app, web, email & SMS.

• 30%: Analyze campaigns and report out to stakeholders on trends and recommendations, using data to define segments.

• 30%: Build and optimize key cross-sell campaigns and customer journeys across marketing.

🧑‍💻 Profiles Doing This Job

• High Priority: 2-3 years of expertise in end-to-end CRM retention marketing management.

• High Priority: Hands-on experience with CRM platforms e.g. Iterable, Hubspot, Braze.

• High Priority: Experience handling campaign data from different sources using BI tools.

📈 How This Role Will Look on Your CV

• Developed and delivered CRM programs demonstrating proven results against targets.