✨ The Role in One Sentence

Tide is seeking a Senior CRM Executive to expand and optimize communications for the Cards and Rewards product areas.

📋 What You'll Likely Do

• 30%: Expand and optimize the existing communications program through personalization and automation.

• 30%: Develop and deliver CRM test-and-learn pipeline across multiple channels.

• 40%: Analyze campaigns and report trends to stakeholders, using data to define and maintain segments.

🧑‍💻 Profiles Doing This Job

• High Priority: 2-3 years of experience in end-to-end CRM retention marketing management.

• High Priority: Hands-on experience with CRM platforms like Iterable, Salesforce, or Braze.

• High Priority: Experience handling campaign data from different sources using BI tools.

📈 How This Role Will Look on Your CV

• Developed and delivered successful CRM programs, demonstrating proven results against targets.