✨ The Role in One Sentence

We are seeking a CRM Marketing Manager to define and maintain key reactivation and retention programs, ensuring Tide members stay engaged.

📋 What You'll Likely Do

• 30%: Set the reactivation and retention campaign strategy to drive reengagement rates.

• 30%: Build, execute, and optimize campaign workflows with the team.

• 40%: Monitor, report, and present on Tide retention KPIs and campaign performance.

🧑‍💻 Profiles Doing This Job

• High Priority: 4+ years of relevant marketing experience in a scale-up environment.

• High Priority: Demonstrable experience with CRM, ideally in subscription or app-based business models.

• High Priority: Proven track record of using targeting, automation, and personalization across multiple marketing channels.

📈 How This Role Will Look on Your CV

• Developed and executed successful CRM strategies in a high-growth company.