✨ The Role in One Sentence

Tide is seeking a Senior CRM Marketing Manager to define and maintain key reactivation and retention programs, ensuring member engagement and satisfaction.

📋 What You'll Likely Do

• 30%: Set reactivation and retention campaign strategy to drive re-engagement rates.

• 30%: Support the team in building, executing, and optimizing campaign workflows.

• 40%: Monitor, report, and present on Tide retention KPIs and campaign performance.

🧑‍💻 Profiles Doing This Job

• High Priority: 7+ years of relevant marketing experience in a scale-up environment.

• High Priority: Demonstrable experience with CRM, ideally in subscription or app-based business models.

• High Priority: Proven track record of using targeting, automation, and personalization across multiple marketing channels.

📈 How This Role Will Look on Your CV

• Developed and executed CRM strategies that significantly improved member retention and engagement.