✨ The Role in One Sentence

We are seeking a commercially focused Senior CRM Executive to expand rapidly growing product areas within Tide.

📋 What You'll Likely Do

• 30%: Expand, drive, and optimize a multi-channel communications strategy through personalization and automation.

• 30%: Develop and implement a test and learn plan, A/B tests, and optimization strategies.

• 40%: Analyze campaigns and report to stakeholders on trends and recommendations, using data to define and maintain segments.

🧑‍💻 Profiles Doing This Job

• High Priority: 2-3 years of expertise in end-to-end CRM/retention marketing management.

• High Priority: Hands-on experience with CRM platforms (e.g., Iterable, Hubspot, Braze).

• High Priority: Experience handling campaign data from different sources using BI tools (e.g., Looker, Tableau).

📈 How This Role Will Look on Your CV

• Developed and delivered CRM programs, demonstrating proven results against targets.