✨ The Role in One Sentence

Tide is seeking a CRM Marketing Manager to own the France CRM member lifecycle and drive member engagement.

📋 What You'll Likely Do

• 40%: Build and optimize automated campaigns to drive early life actions for new members.

• 30%: Analyze campaign performance and report trends and recommendations to stakeholders.

• 30%: Manage CRM test-and-learn pipeline across multiple channels including in-app, push notification, email & SMS.

🧑‍💻 Profiles Doing This Job

• High Priority: 5+ years of expertise in end-to-end CRM marketing.

• High Priority: Experience with CRM platforms e.g. Iterable, Hubspot, Braze.

• High Priority: Good understanding of the French banking sector.

📈 How This Role Will Look on Your CV

• Developed and delivered successful CRM strategies in a subscription-based business.