✨ The Role in One Sentence

Tide is seeking a CRM Marketing Manager to own the German CRM member lifecycle, focusing on member engagement and business objectives.

📋 What You'll Likely Do

• 30%: Build and optimize automated campaigns to drive early life actions for new members.

• 30%: Analyze campaigns and journeys, reporting on trends and recommendations to stakeholders.

• 40%: Collaborate with cross-functional teams to drive product adoption and ensure a seamless member journey.

🧑‍💻 Profiles Doing This Job

• High Priority: 5+ years of experience in end-to-end CRM marketing.

• High Priority: Experience with CRM platforms like Iterable, Hubspot, or Braze.

• High Priority: Strong stakeholder management and communication skills.

📈 How This Role Will Look on Your CV

• Managed and optimized CRM strategies in a fast-growing fintech environment.