✨ The Role in One Sentence

Senior CRM Manager needed to define and maintain reactivation and retention programs to ensure Tide members stay happy and engaged.

📋 What You'll Likely Do

• 25%: Set reactivation and retention campaign strategy to drive re-engagement rates.

• 25%: Support team in building, executing, and optimizing campaign workflows.

• 20%: Monitor, report, and present on Tide retention KPIs and campaign performance.

🧑‍💻 Profiles Doing This Job

• High Priority: 7+ years of relevant marketing experience in a scale-up environment.

• High Priority: Demonstrable experience with CRM, ideally in subscription or app-based business models.

📈 How This Role Will Look on Your CV

• Developed and executed CRM strategies that significantly improved member retention and engagement.