✨ The Role in One Sentence

Yoummday is seeking a Performance Marketing Manager - SME (m/f/d) to plan, execute, and optimize marketing initiatives for the SME Sales Team, focusing on lead generation and brand positioning.

📋 What You'll Likely Do

• 30%: Plan and implement multi-channel campaigns, manage paid ads (Google Ads, LinkedIn, etc.), and develop target group-specific content.

• 30%: Analyze marketing data, evaluate campaign effectiveness, and derive strategic recommendations for SME marketing measures.

• 40%: Develop and coordinate campaign content, working with Sales Enablement to build marketing automations for lead nurturing and drip campaigns.

🧑‍💻 Profiles Doing This Job

• High Priority: 5+ years of experience in B2B marketing, ideally in the software industry with a focus on the SME sector.

• High Priority: Experience in planning, executing, and optimizing marketing campaigns across various channels.

• High Priority: Proficiency in German and English (C1 level).

📈 How This Role Will Look on Your CV

• Managed and optimized performance marketing campaigns for a rapidly growing SaaS company.