✨ The Role in One Sentence

Tide is seeking a Senior CRM Executive to expand and optimize the CRM program, focusing on personalization and automation to drive key metrics.

📋 What You'll Likely Do

• 30%: Expand and optimize the existing CRM program through personalization and automation.

• 30%: Develop and deliver CRM test-and-learn pipeline across multiple channels, including in-app, web, email, and SMS.

• 40%: Analyze campaigns and report to stakeholders, using data to define and maintain segments and track CRM performance.

🧑‍💻 Profiles Doing This Job

• High Priority: 2-3 years of expertise in end-to-end CRM retention marketing management.

• High Priority: Hands-on experience with CRM platforms like Iterable, Hubspot, or Braze.

• High Priority: Experience handling campaign data from different sources using BI tools like Looker or Tableau.

📈 How This Role Will Look on Your CV

• Expanded and optimized CRM programs, demonstrating proven results against targets.