✨ The Role in One Sentence

We are seeking a CRM Marketing Manager to define and maintain key reactivation and retention programs to ensure Tide members stay happy and engaged.

📋 What You'll Likely Do

• 30%: Set the reactivation and retention campaign strategy to drive reengagement rates.

• 30%: Build, execute, and optimize campaign workflows, defining a full testing and personalization roadmap.

• 40%: Monitor, report, and present on Tide retention KPIs and campaign performance to senior management.

🧑‍💻 Profiles Doing This Job

• High Priority: 4+ years of relevant experience in marketing in a scale-up environment.

• High Priority: Demonstrable experience with CRM, ideally in subscription or app-based business models.

• High Priority: Proven track record of using targeting, automation, and personalization across multiple marketing channels.

📈 How This Role Will Look on Your CV

• Developed and executed CRM strategies that significantly improved member retention and engagement.