✨ The Role in One Sentence

Tide is seeking a CRM Lead to drive member engagement and product usage through personalized marketing strategies.

📋 What You'll Likely Do

• 30%: Set campaign strategy across multiple Tide products.

• 30%: Monitor and report on KPIs and campaign performance.

• 40%: Enable team to deliver automation and personalization programs.

🧑‍💻 Profiles Doing This Job

• High Priority: 7+ years of relevant marketing experience.

• High Priority: Experience coaching and developing a high-performing team.

• High Priority: Proven track record of using targeting, automation, and personalization.

📈 How This Role Will Look on Your CV

• Led CRM strategies to drive member engagement and product adoption.