✨ The Role in One Sentence

We are seeking a CRM Lead to drive engagement, nurture card usage, and promote new product adoption across multiple domains.

📋 What You'll Likely Do

• 30%: Set and launch campaign strategies across new Tide products.

• 30%: Monitor, report, and present on KPIs and campaign performance to senior management.

• 40%: Define a full testing and personalization roadmap and support finance forecasting.

🧑‍💻 Profiles Doing This Job

• High Priority: 7+ years of relevant marketing experience in a scale-up environment.

• High Priority: Proven track record of using targeting, automation, and personalization across multiple marketing channels.

• High Priority: Experience coaching and developing a high-performing team.

📈 How This Role Will Look on Your CV

• Led CRM strategies to drive significant upweights in behavioral frequency and revenue value.