✨ The Role in One Sentence

Idana AG is seeking a Product Marketing Manager to bridge the gap between product innovation and market needs, positioning Idana in the competitive healthcare market.

📋 What You'll Likely Do

• 30%: Develop market positioning for Idana, defining and expanding target groups.

• 30%: Create unified product messaging for all teams (Marketing, Sales, Customer Service).

• 40%: Translate technical features into understandable customer benefits and support revenue team.

🧑‍💻 Profiles Doing This Job

• High Priority: 3+ years in Product Marketing, Marketing, or Product Management, ideally in SaaS.

• High Priority: Experience in product positioning and go-to-market strategies.

• High Priority: Understanding of B2B sales processes.

📈 How This Role Will Look on Your CV

• Developed and executed product marketing strategies in the digital health sector.