✨ The Role in One Sentence

Tide is seeking a CRM Engagement Lead to set campaign strategy, monitor performance, and support team development across multiple products.

📋 What You'll Likely Do

• 30%: Set campaign strategy across multiple Tide products.

• 30%: Monitor, report, and present on Tide Core KPIs and campaign performance to senior management.

• 40%: Support the team with building, executing, and optimizing campaign workflows.

🧑‍💻 Profiles Doing This Job

• High Priority: 7-10 years of marketing experience in a scale-up environment.

• High Priority: Proven track record of using targeting, automation, and personalization across multiple marketing channels.

• High Priority: Experience coaching and developing a high-performing team.

📈 How This Role Will Look on Your CV

• Led CRM engagement strategies in a rapidly growing fintech company.