✨ The Role in One Sentence

Lead go-to-market and growth strategy for accounting and financial management products, built specifically for India’s MSMEs.

📋 What You'll Likely Do

• 20%: Define and own the GTM roadmap for accounting solutions tailored to MSME customers.

• 20%: Lead initiatives to drive product adoption, activation, retention, and revenue growth.

• 20%: Scale user acquisition through partnerships, offline/online campaigns, and sales enablement.

🧑‍💻 Profiles Doing This Job

• High Priority: Experience in fintech, SaaS, or MSME-focused digital products—especially in accounting, invoicing, or financial management tools.

• High Priority: Deep understanding of accounting or finance tools used by MSMEs.

📈 How This Role Will Look on Your CV

• Led go-to-market strategy for accounting solutions in a high-growth environment.