✨ The Role in One Sentence

Caspar Health is seeking a B2C Marketing Manager to develop and execute marketing strategies for patient acquisition and retention.

📋 What You'll Likely Do

• 40%: Develop and manage B2C marketing strategies for patient acquisition.

• 30%: Conceptualize and manage campaigns across relevant channels.

• 30%: Optimize customer journey from awareness to retention using funnels and data.

🧑‍💻 Profiles Doing This Job

• High Priority: 5-7 years of experience in strategic B2C marketing.

• High Priority: Experience with Hubspot, SalesForce, Jira, GA4, Meta & LinkedIn campaign managers.

• High Priority: Strong analytical skills and experience with KPIs like CAC, LTV & Conversion Rates.

📈 How This Role Will Look on Your CV

• Developed and executed successful B2C marketing campaigns in the health tech industry.