✨ The Role in One Sentence

Tide is seeking a Senior ASO Manager to drive mobile marketing and App Store Optimisation (ASO) strategy for iOS and Android apps across multiple locales.

📋 What You'll Likely Do

• 25%: Execute ASO strategies to enhance app visibility, increase downloads, and improve conversion rates.

• 25%: Optimise metadata, including titles, descriptions & keywords.

• 25%: Run A/B tests on store assets.

• 25%: Conduct competitor analysis to uncover trends and growth opportunities.

🧑‍💻 Profiles Doing This Job

• High Priority: Minimum of 4 years’ experience managing ASO on the App Store and Google Play.

• High Priority: Experience using ASO and app performance tools such as AppTweak, AppFlyer, SensorTower, Splitmetrics, App Store Connect, and Google Play Console.

📈 How This Role Will Look on Your CV

• Developed and executed successful ASO strategies that deliver measurable results.