✨ The Role in One Sentence

Tide is seeking a Senior CRM Executive to expand and optimize member education and fraud awareness programs.

📋 What You'll Likely Do

• 30%: Expand and optimize the existing member education and fraud awareness marketing CRM program.

• 30%: Analyze campaigns and report on trends and recommendations using data.

• 40%: Develop and deliver a CRM test-and-learn pipeline across multiple channels.

🧑‍💻 Profiles Doing This Job

• High Priority: 2-3 years of expertise in end-to-end CRM retention marketing management.

• High Priority: Hands-on experience with CRM platforms like Iterable, Salesforce, or Braze.

• High Priority: Experience handling campaign data from different sources using BI tools.

📈 How This Role Will Look on Your CV

• Developed and delivered CRM programs with proven results against targets.