✨ The Role in One Sentence

Tide is seeking a Senior CRM Marketing Executive to drive customer growth through targeted campaigns and personalized communication.

📋 What You'll Likely Do

• 30%: Plan and execute CRM campaigns across email, SMS, push notifications, and in-app messaging.

• 30%: Work with analytics and data teams to identify high-conversion segments and personalize communication journeys.

• 20%: A/B test messaging, design, and CTAs to improve campaign effectiveness.

🧑‍💻 Profiles Doing This Job

• High Priority: Fluency in either German or French.

• High Priority: 2-3 years of expertise in end-to-end CRM marketing management.

• High Priority: Hands-on experience with CRM platforms (e.g., Salesforce, Braze, Iterable).

📈 How This Role Will Look on Your CV

• Developed and delivered CRM programs demonstrating proven results against targets.