✨ The Role in One Sentence

Tide is seeking a CRM Engagement Lead to drive member engagement and product discovery through targeted marketing strategies.

📋 What You'll Likely Do

• 30%: Set campaign strategy across multiple Tide products and monitor performance.

• 30%: Coach and develop a high-performing team, providing clear direction and support.

• 40%: Manage stakeholder relationships and support strategic thinking across various marketing and product teams.

🧑‍💻 Profiles Doing This Job

• High Priority: 7-10 years of marketing experience in a scale-up environment.

• High Priority: Proven track record of using targeting, automation, and personalization across multiple marketing channels.

• High Priority: Experience with CRM platforms and data analysis.

📈 How This Role Will Look on Your CV

• Led CRM engagement strategies resulting in significant upweights in behavioral frequency and revenue value.