✨ The Role in One Sentence

We are seeking a Director of Member Engagement Marketing to lead strategy and execution of lifecycle, CRM, and engagement initiatives to drive revenue and product adoption.

📋 What You'll Likely Do

• 30%: Own the member engagement marketing strategy across the entire lifecycle.

• 30%: Build cross-sell and upsell campaigns that deepen product usage and maximize customer lifetime value.

• 40%: Lead CRM, email, push, in-app, and SMS marketing programs focused on driving behavioral outcomes and monetization.

🧑‍💻 Profiles Doing This Job

• High Priority: 12+ years of experience in B2C or B2B2C marketing roles.

• High Priority: Proven expertise in lifecycle, retention, and CRM marketing with a strong commercial impact.

• High Priority: Strong working knowledge of marketing automation tools and customer data platforms (CDPs).

📈 How This Role Will Look on Your CV

• Led member engagement marketing strategy to drive revenue growth and product adoption.